How to Use UTM Campaign Tracking to Measure Marketing Performance

Why Use This Feature

Dealerships run campaigns across many channels such as Google Ads, Meta ads, email promotions, and SMS campaigns.

However, once a customer becomes a lead, it can be difficult to determine which campaign brought them to your dealership.

UTM Campaign Tracking solves this problem by capturing campaign parameters from marketing links and displaying performance directly inside the AVA Portal.

With this feature, you can see how many leads, credit applications, trade submissions, test drives, and sales are generated from each campaign. 

This makes it easier to identify which marketing efforts produce real buyers.

Who Should Use This

This workflow is recommended for:

• Marketing Managers
• General Managers
• BDC Managers
• Sales Managers

Anyone responsible for marketing performance or lead management can use this feature to understand campaign results.

Before You Start

Make sure you:

• Add UTM parameters to your marketing links
• Use those links in your ads, emails, or SMS campaigns
• Have access to the Marketing section of the AVA Portal

Workflow

Step 1 — Add UTM Parameters to Your Campaign Links

When creating marketing links for ads, emails, or campaigns, include UTM parameters such as:

• utm_source
• utm_medium
• utm_campaign
  
  

These parameters allow AVA to identify where the lead originated.

Step 2 — Use the Tagged Links in Your Marketing Campaigns

Place the UTM-tagged links in your marketing channels, such as:

• Google Ads campaigns
• Meta or social media ads
• Email campaigns
• SMS outreach
• QR codes or promotional materials
  
  

When customers click these links, the campaign data is captured automatically.

Step 3 — Open the UTM Campaigns Page in the AVA Portal

Log into the AVA Portal and navigate to:

Marketing → UTM Campaigns

This page displays all campaigns associated with your dealership account.

Step 4 — Review Campaign Performance

Use the dashboard to see how each campaign performs.

You will be able to view:

• Total leads generated
• Credit applications submitted
• Trade submissions
• Test drive bookings
• Units sold from each campaign
  
  

Leaderboards highlight your top campaigns and traffic sources for quick insights.

Step 5 — Drill Down Into Campaign Leads

Click on any campaign name to view the Leads list filtered by that campaign.

This allows your team to see exactly which customers came from the campaign and prioritize follow-up. 

What You Can Expect

Using this workflow helps users:

• Identify which marketing campaigns generate real buyers
• Connect marketing performance to dealership outcomes
• Make faster decisions about where to allocate marketing budget

Pro Tips

• Create separate UTM campaign names for each marketing channel to compare results more easily.
• Use UTM links in SMS campaigns or QR codes to track offline promotions and showroom traffic.

Need Help?

💬 Chat inside your portal

📧 support@autocorp.ai

📞 1 (877) 255-8627