---
title: 4 Ways to Drive More Conversions with AVA™ Campaigns
description: "This guide assumes you already have Campaigns access and you’ve run at least a few campaigns. The goal here is to increase measurable submissions by structuring how you use: trackable links, list uploads, SMS, email links, PPC links, and in-store QR codes."
---
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February 25, 2026
# 4 Ways to Drive More Conversions with AVA™ Campaigns
## This guide assumes you already have Campaigns access and you’ve run at least a few campaigns. The goal here is to increase measurable submissions by structuring how you use: trackable links, list uploads, SMS, email links, PPC links, and in-store QR codes.
#### What You’re Building
You’re creating a simple, repeatable operating system for AVA marketing campaigns:
1. One campaign = one intent + one channel + one link
2. Every link follows a clear naming convention
3. Every channel gets a weekly performance review
4. Every high-traffic offline spot gets a trackable QR code
5. Old leads are reactivated monthly via list upload
This is what turns “random campaigns” into a measurable system.
---
#### Before You Start: Set Your Standards (10 Minutes)
### 1) Define Your Core Campaign Intents (Buckets)
Use these as your main “buckets”:
- **Credit – Pre-Approval**
- **Trade – Value My Trade**
- **Drive – VeryDRIVE / Appointment & IDV**
- **Multi-Step Application – Full or staged credit workflow**
- **ID – Verify Before Appointment** (if applicable)
Every campaign should roll up to exactly **one** of these.
If a flow touches more than one, pick the **primary outcome** you care about (e.g., Credit vs. Trade vs. Drive).
---
### 2) Decide Your Channels (The Big Four)
Focus on the channels that move the needle:
- **PPC** (Google / Meta / TikTok)
- **SMS**
- **Email**
- **QR (in-store / offline)**
---
### 3) Create a Naming Convention (Do This Once)
Pick a format that’s future-proof and easy to scan:
`CHANNEL_INTENT_MONTH_OFFER_AUDIENCE`
Examples:
- `PPC_CREDIT_MAR_Standard_HighIntent`
- `PPC_DRIVE_APR_TestDrive_Prospecting`
- `SMS_TRADE_MAR_ServiceLane_Owners`
- `SMS_MULTI_MAY_AppRestart_Unsold`
- `EMAIL_CREDIT_APR_PreApproval_Newsletter`
- `EMAIL_DRIVE_APR_Appointment_PreQualified`
- `QR_TRADE_MAR_Service_WalkIns`
- `QR_DRIVE_MAR_Showroom_TestDrive`
This is what makes reporting, diagnosis, and optimisation painless later.
---
#### Strategy 1: One Trackable Link per Channel (The Foundation)
If you only implement one thing, make it this. Separate links by **channel + intent** are what unlock real attribution.
### Steps
1. In AVA Campaigns, create a new campaign for **PPC – Credit**.
2. Generate a **unique, trackable link**.
3. Save it in a central place (sheet, doc, CRM note) using your naming convention.
4. Repeat the process for (at minimum):
- PPC Credit
- PPC Trade
- PPC Drive
- PPC Multi-Step Application
- SMS Credit
- SMS Trade
- SMS Drive
- SMS Multi-Step Application
- Email Credit
- Email Trade
- Email Drive
- Email Multi-Step Application
- QR Showroom Credit
- QR Showroom Drive
- QR Service Trade
You don’t need every combination live at once, but each one should have its own link when you use it.
### Minimum “High-Usage” Baseline
Aim to keep **8–12 active links** live across your dealership at all times, spread across intents:
- 2–3 PPC (across Credit / Trade / Drive / Multi-Step)
- 2–3 SMS (reactivation + high-intent flows)
- 1–2 Email (newsletters / promos with clear intent)
- 2 QR placements (e.g., Credit + Drive or Credit + Trade)
### What to Track Weekly
- Submissions per link
- Submission rate trend (up/down vs. last week)
- Links that are “dead” (0 submissions over the period)
Retire, replace, or fix the dead ones. Scale the winners.
---
#### Strategy 2: PPC Links That Drive Submissions (Not Just Traffic)
Your PPC objective isn’t clicks — it’s **Credit**, **Trade**, **Drive**, or **Multi-Step Application** submissions tied back to clear intent.
### Steps for Google Ads
1. Create **one unique campaign link per ad group** (not per campaign).
2. Map each ad group to a specific intent bucket, for example:
- “bad credit / pre approval” → `PPC_CREDIT_…`
- “trade in value” → `PPC_TRADE_…`
- “book test drive” / “test drive near me” → `PPC_DRIVE_…`
- “car finance application” / “apply for auto loan” → `PPC_MULTI_…`
3. Use the matching campaign link as the **final URL**.
4. Let each ad group run for **7–14 days** before making changes.
5. Optimise based on **submissions by intent**, not CTR.
### Steps for Meta / TikTok
Use one campaign link per:
- **Audience** (retargeting vs. prospecting)
- **Creative angle** aligned to an intent (Credit / Trade / Drive / Multi-Step), e.g.:
- Pre-approval / payment options → Credit
- “What’s my car worth?” → Trade
- “Book a test drive” → Drive
- “Start your application online” → Multi-Step Application
Keep creative testing separate from link/intent testing:
1. Assign a unique campaign link to each audience + intent combination.
2. Monitor submissions per audience, not just impressions or clicks.
### Simple Optimisation Rules
- If a link **consistently produces submissions** → scale the budget.
- If it produces **clicks but no submissions** →
- Re-check landing intent (is it Credit vs. Trade vs. Drive vs. Multi?), or
- Tighten messaging to match the search/creative promise.
- If both clicks and submissions are low → narrow targeting or overhaul the offer.
---
#### Strategy 3: SMS Reactivation via List Upload (Your Fastest Win)
This is your quickest path to “more usage” because you’re working from lists that already exist in your CRM.
### Step 1: Build Monthly Reactivation Lists
Export CSVs from your CRM and segment them into focused groups aligned to intents:
- Lost credit applications (didn’t complete / didn’t close) → **Credit / Multi-Step**
- Unsold showroom visits → **Credit or Drive** (choose primary)
- High-potential service customers → **Trade or Drive**
- Past leads **60–180 days** old (tag them by last known interest where possible)
### Step 2: Upload and Launch
1. Upload each CSV to AVA Campaigns.
2. Create **one SMS campaign per segment and intent** (don’t mix Credit + Trade + Drive in one blast).
3. Generate a **unique trackable link** for each segment-intent combo (e.g., `SMS_CREDIT_MAR_React_LostApps`).
4. Keep messages short and single-purpose.
5. Send within a consistent window (e.g., Tue–Thu, late morning or early afternoon).
### SMS Templates (Plug-and-Play)
**Credit reactivation (or Multi-Step Application restart)**
> “Hey \[First Name\] — quick one: want to refresh your pre-approval or pick up where you left off on your application? Here’s the link: \[LINK\]”
**Trade reactivation**
> “Hey \[First Name\] — trade values have moved. Want a quick updated value for your vehicle? \[LINK\]”
**Drive / VeryDRIVE (appointment & IDV)**
> “Hey \[First Name\] — want to lock in a test drive time and verify details before you visit? Book it here: \[LINK\]”
**Service lane → Trade**
> “You may have equity in your vehicle. Check your trade value anytime here: \[LINK\]”
### Step 3: Run Simple A/B Tests
Test **message framing per intent**, not everything at once:
- Credit / Multi-Step:
- A: “Pre-approval”
- B: “Payment options / finish your application”
- Trade:
- A: “Updated value”
- B: “Equity in your vehicle”
Keep audience, send time, and link the same. Compare submissions.
### What “Good” Looks Like
- Higher submissions from segmented, intent-based lists vs. one generic blast
- Repeatable monthly lift as you refresh lists and rotate angles by intent
---
#### Strategy 4: Trackable Links in Email (Real ROI, Not Just Opens)
Email only proves its value when you track **submissions per intent**, not just opens and clicks.
### Steps
1. Create **one email campaign link per send and intent**, for example:
- `EMAIL_CREDIT_APR_PreApproval_Newsletter`
- `EMAIL_TRADE_APR_EquityCheck_Service`
- `EMAIL_DRIVE_APR_TestDrive_PreQualified`
- `EMAIL_MULTI_APR_CompleteApp_FollowUp`
2. Insert the link into:
- The **primary CTA button**
- **One text link above the fold**
3. If you include multiple intents in a single email (e.g., Credit + Trade), use **separate links**:
- One link tagged as CREDIT
- One link tagged as TRADE
### Email CTA Best Practices
- One primary CTA = one clear action per section
- Don’t send traffic to the generic homepage or inventory if your goal is submissions
- Keep CTA copy literal and aligned to the bucket:
- Credit: “Get Pre-Approved” / “See Your Payment Options”
- Trade: “Check Your Trade Value”
- Drive: “Book a Test Drive” / “Confirm Your Appointment”
- Multi-Step: “Finish Your Application” / “Start Your Application Online”
---
#### Strategy 5: QR Codes for In-Store Banners (Make Offline Measurable)
QR codes are one of the most underused conversion tools — they capture **walk-in intent** that would otherwise stay anonymous.
### Choose 2–4 Priority Placements
Start with:
- Showroom entrance / reception (Credit or Drive)
- Finance desk (Credit / Multi-Step Application)
- Service waiting area (Trade / Drive)
- Event banner (community / off-site — choose Credit, Trade, or Drive based on context)
### Steps
1. Create a **unique campaign link** for each physical placement and intent, for example:
- `QR_CREDIT_MAR_Showroom_WalkIns`
- `QR_DRIVE_MAR_Showroom_TestDrive`
- `QR_TRADE_MAR_Service_Waiting`
- `QR_MULTI_MAR_FinanceDesk_AppStart`
2. Convert each link into a QR code.
3. Label each QR code internally using your naming convention.
4. Print signage with simple, direct instruction text, matched to intent:
- Credit / Multi-Step: “Scan to get pre-approved” / “Scan to start your application”
- Trade: “Scan to check your trade value”
- Drive: “Scan to book your test drive”
### QR Signage Rules
- Large enough to scan from **3–6 feet** away
- Minimal distractions — no extra offers, no paragraphs of text
- Track each location separately so you know which placements and intents are working
### What to Review Weekly
- Scan volume (if available)
- Submissions per QR placement and intent
- Best-performing department/placement (showroom vs. service vs. finance)
---
#### Weekly Operating Rhythm (30 Minutes)
Run this on the same day each week (e.g., Monday):
1. Open your AVA Campaign performance view.
2. Sort links by **submissions (last 7 days)**.
3. Slice by **intent bucket** (Credit / Trade / Drive / Multi-Step / ID) and identify:
- Top 3 links overall or per intent → **scale or replicate**
- Bottom 3 links → **fix or retire**
- Links with clicks but no submissions → **message/intent mismatch**
4. Take one concrete action each week, such as:
- Swap PPC link routing (e.g., split a generic “finance” ad into Credit vs. Multi-Step)
- Refresh an SMS reactivation segment (by intent)
- Replace a low-performing QR placement or change its intent (e.g., Trade → Drive)
- Tighten a weak email CTA and align it clearly to one bucket
Small, consistent adjustments are what turn Campaigns into a living operating system, not a set of one-off experiments.
---
#### Common Mistakes (and How to Fix Them)
**Mistake:** One link used everywhere
- **Fix:** Create separate links per **channel + intent** (Credit / Trade / Drive / Multi-Step / ID).
**Mistake:** Mixed intents in one SMS or email without separate links
- **Fix:** One primary intent per message, or distinct CTAs with their own intent-specific links.
**Mistake:** PPC traffic going to generic pages
- **Fix:** Route directly into the appropriate **Credit, Trade, Drive, or Multi-Step workflow link**.
**Mistake:** One QR code reused in multiple locations
- **Fix:** One unique QR (and link) per placement and intent, tracked separately.
---
#### Implementation Checklist (Copy/Paste)
- \[ \] Naming convention finalized with buckets: Credit, Trade, Drive, Multi-Step, ID
- \[ \] 8–12 active links live (by channel + intent)
- \[ \] PPC ad groups mapped to unique links per intent (Credit / Trade / Drive / Multi-Step)
- \[ \] Monthly CRM export templates created for reactivation lists (segmented by intent)
- \[ \] 3+ segmented SMS reactivation campaigns launched (Credit / Trade / Drive / Multi-Step)
- \[ \] Email CTA links separated by intent (Credit vs. Trade vs. Drive vs. Multi-Step)
- \[ \] 2–4 QR placements deployed and labelled (with one intent per QR)
- \[ \] Weekly campaign review scheduled and owned
---
**Support-first CTA:**
Want us to review your link structure and help you set up your first 10 tracked campaigns across Credit, Trade, Drive, and Multi-Step?
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